Derek Jeters new ad will give you goosebumps
Derek Jeter: ad man extraordinaire?
A new 90-second spot from Gatorade, which debuted online Thursday, generates some major goosebumps with its portrayal of retirement-bound Jeter strolling outside of Yankee Stadium and thanking the fans who cheered him during his 20 seasons in pinstripes.
And the concept behind the advertisement — as well as the soundtrack of the Frank Sinatra standard “My Way” — was brainstormed by the Yankees captain himself, a Gatorade exec told Adweek.
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